How the inner voice lead us to a sweet spot

Once upon time, we were traders on Wall Street. Everything was going well, but there was only one problem. A sense of purpose was missing. 

Without much of a plan, Alak finally gave in to her inner voice and quit her job. White boarding sessions began over a cup of steaming hot chocolate - our constant. We were passionate about doing something in wellness and food. And one aspect that kept popping up was Ayurveda.

Unlike many health trends that had emerged and vanished, Ayurveda had been around for over 5000 years! It stood the test of time. Turmeric, Ayurveda’s poster child, was walking the ramps all over, but Ayurveda was still patiently waiting for her moment. 

We knew that we had to dress her up in a bar of chocolate and present it to the world. 

Looking back, Ayurveda was so deeply rooted in our ecosystem growing up. However, we barely valued it. Over the last 16 years, as we grew in our meditation practice, our eating habits started to align with Ayurveda. A somewhat unvalued science that was culturally integrated in our lifestyle growing up was now gently navigating us back to our roots.

Alak got busy in the kitchen, while Kushal became the official taste tester. One day, against the resistance from every cell of her body, he signed them up for a local market in Williamsburg.  

“We were sold out in the first few hours. And we knew we were up to something.”

Elements Truffles is rooted in our authentic Indian heritage, and passion for fine chocolate.

- Alak Vasa & Kushal M. Choksi (Founders, Elements Truffles)

Meet the Founders

They both think different

Alak takes it measured and Kushal moves fast. Alak brings structure and Kushal brings horsepower. Alak is a perfectionist and Kushal thinks perfection is overrated. 

But they believe in the same things

They believe in Ayurveda as a lifestyle to bring about a sense of balance and harmony.

They believe in keeping an uncompromising attitude in making high-quality clean products. 

They believe in creating a high integrity and caring brand with a big heart. 

They believe that our state of mind reflects in the food we make.

And finally, they believe that only happy people can make happy chocolate.

Alak Vasa

Alak worked on Wall Street as an algorithmic trader during the week and worked as a chef’s assistant at a patisserie over the weekends.

Alak has a graduate degree in Computer Science from University of Southern California (USC).

Alak is a mediation and wellness instructor and is passionate about teaching breathwork and meditation. 

Alak calls herself an ‘approximate chef’ - as she is adept at whipping up the most well balanced yummy meals and desert on the fly. She loves to cook and bake for everyone. Her secret ingredient - love. When not in the kitchen, she is found practicing her beautiful cello.

Kushal M. Choksi

Kushal worked on Wall Street as a quant, trader and portfolio manager. He played leadership roles at Goldman Sachs, Athilon and BlackRock. After a long financial career, he plunged into the world of startups. Since then, he has had two successful exits.

He teaches breathwork and meditation and serves on the board of the International Association for Human Values (IAHV), USA.

Kushal loves to play guitar and express his thoughts through doodles that he thinks are funny. He is soon to be a published author.

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